書籍詳細

書籍詳細




洋書

向社会的行動の神経経済学

The Neuroeconomics of Prosocial Behavior : The Compassionate Egoist

Declerck, Carolyn   Boone, Christophe

Academic Pr 2015/09
186 p. illustrations ; 23 cm   
装丁: Pap   
版表示など: pap.    装丁について
テキストの言語: ENG    出版国: US
ISBN: 9780128013038
KCN: 1022605325
紀伊國屋書店 選定タイトル
標準価格:¥7,362(本体 ¥6,693)   
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納期について
DDC: 153.4
KDC: E111 経済理論
C250 社会心理学一般
関連書リスト: NB4418
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Annotation

This summary of recent research in neuroeconomics aims to explain how and why a person can sometimes be generous, helpful, and cooperative, yet other times behave in a self-interested and/or exploitative manner.

Full Description

This summary of recent research in neuroeconomics aims to explain how and why a person can sometimes be generous, helpful, and cooperative, yet other times behave in a self-interested and/or exploitative manner. The book explains a dual process of analysis measuring immediate needs of the individual, relative to long term gains possible through prosocial behavior (e.g. synergy, accumulating profits, (in)direct reciprocity) with the output further mitigated by the motivation of the individual at that moment and any special circumstances of the environment. Ultimately it can be shown that prosocial behavior can be economically rational. Yet even when individuals are intrinsically motivated to act prosocially, they are also able to reverse this behavior when they sense it is no longer adaptive. The book will further explore individual differences in prosocial behavior, the development of prosocial behavior, and how a personal neural signature forms that facilitates or hampers cooperation. The book includes game theory research, neuroimaging studies, and research in traditional cognitive psychology to better understand human decision-making re prosocial behavior. This will be of interest to cognitive, developmental, and social psychologists, as well as neuroscientists, and behavioral economists.

Table of Contents

Chapter 1 - Two Routes to Cooperation Chapter 2 - The Neuroanatomy of Prosocial Decision Making: The Role of Valuation, Cognitive Control and Social Cognition Chapter 3 - Neurochemistry of Prosocial Decision Making: The Role of Dopamine, Serotonin, and Oxytocin Chapter 4 - Individual Differences in Prosocial Decision Making: Social Values as a Compass Chapter 5 - Beyond Parochialism: Cooperation Across the Globe