書籍詳細

書籍詳細




洋書

Strategy Builder : How to Create and Communicate More Effective Strategies

Cummings, Stephen   Angwin, Duncan   Walthall, Rebecca (ILT)

John Wiley & Sons Inc 2015/03
243 p. illustrations ; 23 cm   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: US
ISBN: 9781118707234
KCN: 1020769627
紀伊國屋書店 選定タイトル
標準価格:¥5,984(本体 ¥5,440)   
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納期について
DDC: 658.4012
KDC: E231 経営理論・経営戦略
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Annotation

A quick guide to key management frameworks with an interactive 'how to adapt the model' approach plus comments and tweets from experts around the world.

Full Description

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures.
Detailed information

Table of Contents

Strategy Builder Team vi PART One: The Concept 01 Opportunities for a New Way of Developing Strategy 05 Seven Strengths of Drawing Strategy 12 What Strategy Builder Does 22 PART TWO: Design 25 User s Guide to the Strategy Builder s Framework Profiles 28 Environmental Ecology 37 Competitive Positioning 71 Resources and Capabilities 105 Strategic Growth Options 139 Managing Performance Strategically 173 PART Three: Realization 207 Well-built Strategies, Simply Conveyed 209 Six Stratographic Principles 212 Get Building 233 Endnotes 239 Image Credits 242