書籍詳細

書籍詳細




洋書

Understanding the Business of Global Media in the Digital Age

Lee, Micky   Jin, Dal Yong

Routledge 2017/10
269 p. 24 cm   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: GB
ISBN: 9781138688964
KCN: 1028539572
標準価格:¥25,212(本体 ¥22,920)   
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DDC: 302
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Full Description

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Table of Contents

Ch.1 Introduction and overview Ch. 2 The history of the study of the business of media Ch. 3 Theories and approaches to study the business of media Ch. 4 Economies Ch. 5 Politics Ch. 6 Technologies Ch. 7 Civil societies Ch. 8 Cultures Ch. 9 Labor Ch. 10 Conclusion