書籍詳細

書籍詳細




洋書

イベント・プロモーション実践ガイド

A Practical Guide to Event Promotion

Jackson, Nigel   Angliss, Katie

Routledge 2017/06
224 p. 26 cm   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: GB
ISBN: 9781138915336
装丁違いISBN: 1138915343
KCN: 1023601027
紀伊國屋書店 選定タイトル
標準価格:¥20,989(本体 ¥19,435)   
Web販売価格あり    Web販売価格について

為替レートの変動や出版社の都合によって、価格が変動する場合がございます。

この商品は出版社からの取り寄せとなります。品切れの場合もありますので、恐れ入りますがご了承下さい。

納期について
DDC: 394.20688
KDC: E260 ホスピタリティ・ツーリズム
ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Table of Contents

1. Introduction Section 1: Theoretical Underpinning 2. Communicating with your audiences 3. Events and communication channels Section 2: Printed Media 4. Advertising 5. Direct communication 6. Media relations 7. Merchandising Section 3: Online Media 8. Websites 9. Social networking sites 10. Email Section 4: Multimedia 11. Video 12. Images 13. Exhibition stands 14. Conclusion