書籍詳細

書籍詳細




洋書

スポーツ・ビジネス・マネジメント

Sports Business Management : Decision Making around the Globe

Foster, George   O'reilly, Norman   Davila, Antonio

Routledge 2016/01
512 p. color illustrations ; 26 cm   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: GB
ISBN: 9781138919532
装丁違いISBN: 1138919543
KCN: 1023002241
紀伊國屋書店 選定タイトル
標準価格:¥27,170(本体 ¥24,700)   
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納期について
DDC: 796.069
KDC: C129 スポーツ・余暇
E261 その他の産業
関連書リスト: SB2832
SB2948H
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Annotation

Equips upper level undergraduate and graduate students with a comprehensive understanding of the sport industry.

Full Description

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

Table of Contents

Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach 2. The World of Sports and Its Business Ecosystem Part II: Stakeholders 3. Leagues 4. Clubs, Asset Valuation and Ownership 5. Clubs, General Managers and Coaches 6. Professional Athletes and Players Associations/Unions 7. Club Player Side Decision Making 8. Global Sporting Bodies, Federations and Associations 9. College Sports 10. Digital Sport Properties - eSports and Fantasy sport 11. Sporting Events, Mega-Events and Venues Part III: Applications and Decisions 12. Sport Marketing 13. Sport Sponsorship 14. Athlete Sponsorship, Endorsement and Branding 15. Ticket Pricing and Venue-Related Revenue Streams 16. Gambling, Merchandising and Outside-of-Venue Revenue Streams 17. Building Sports Engagement: Participants, Fans and Changing Technologies 18. Negotiations and Bidding for the Olympic Games 19. New Technologies and the Sport Product 20. Sport Broadcasting: Content and Distribution Decisions 21. Sport Broadcasting (2): National and Regional Sport Networks 22. Crisis Management