書籍詳細

書籍詳細




洋書

起業家精神:実践とマインドセット

Entrepreneurship : The Practice and Mindset

Neck, Heidi M.   Neck, Christopher P.   Murray, Emma L.

Sage Pubns 2017/01
530 p. color illustrations ; 27 cm   
装丁: Pap   
版表示など: pap.    装丁について
テキストの言語: ENG    出版国: GB
ISBN: 9781483383521
KCN: 1026071471
紀伊國屋書店 選定タイトル
標準価格:¥20,169(本体 ¥18,336)   
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納期について
DDC: 658.421
KDC: E222 起業研究
関連書リスト: SB2896
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Full Description

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.
Detailed information

Table of Contents

Preface Acknowledgements About the Authors An Open Letter to All Students PART I. INTRODUCING THE ENTREPRENEURIAL LIFESTYLE CHAPTER 1. ENTREPRENEURSHIP: A GLOBAL SOCIAL MOVEMENT Entrepreneurship Requires Action and Practice Entrepreneurship May Be Different From What You Think A Brief History of the Evolution of Entrepreneurship in the United States Types Of Entrepreneurship The World Is Participating in Entrepreneurship How This Book Will Help You Practice Entrepreneurship CHAPTER 2. PRACTICING ENTREPRENEURSHIP Two Main Perspectives on Entrepreneurship The Five Skills Most Important to The Practice of Entrepreneurship Entrepreneurship Is More a Method than a Process The Practice of Entrepreneurship: An Introduction The Concept of Deliberate Practice CHAPTER 3. DEVELOPING AN ENTREPRENEURIAL MINDSET The Power of Mindset What Is Mindset? The Self-Leadership Habit The Creativity Habit The Improvisation Habit The Mindset as the Pathway to Action CHAPTER 4: SUPPORTING SOCIAL ENTREPRENEURSHIP The Role of Social Entrepreneurship Social Entrepreneurship and Wicked Problems Types of Social Entrepreneurship Capital Markets for Social Entrepreneurs Social Entrepreneurs and Their Stakeholders Differences Between Social Entrepreneurship And Corporate Social Responsibility Social Entrepreneurship and Global Inclusion PART II . CREATING AND FINDING OPPORTUNITIES CHAPTER 5. GENERATING NEW IDEAS The Entrepreneurial Mindset and Opportunity Recognition Opportunities Start with Thousands of Ideas Two Pathways to Opportunity Identification Opportunities Through Active Search and Alertness From Idea Generation to Opportunity Recognition CHAPTER 6. USING DESIGN THINKING What Is Design Thinking? Design Thinking as a Human-Centered Process Design Thinking Requires Empathy The Design-Thinking Process: Inspiration, Ideation, Implementation Pathways Toward Observation and Insights Interviewing as a Useful Technique for Identify Needs Variations of the Design-Thinking Process CHAPTER 7. TESTING AND EXPERIMENTING IN MARKETS What Are Experiments? The Six Steps of Scientific Experimentation Hypotheses and Customer Identification Generating Data and the Rules of Experimentation Types of Experiments The Power of Storyboarding PART III . EVALUATING AND ACTING ON OPPORTUNITIES CHAPTER 8. BUILDING BUSINESS MODELS What Is a Business Model? The Four Parts of a Business Model The Customer Value Proposition (CVP) Different Types of CVPs and Customer Segments The Business Model Canvas (BMC) CHAPTER 9. PLANNING FOR ENTREPRENEURS The Importance of Planning to Entrepreneurs The Trim Framework Plans Take Many Forms The Business Plan Debate Tips for Writing Business Plans CHAPTER 10. CREATING REVENUE MODELS What Is a Revenue Model? Different Types of Revenue Models Generating Revenue From "Free" Revenue and Cost Drivers Pricing Strategies Calculating Prices CHAPTER 11. LEARNING FROM FAILURE Failure and Entrepreneurship The Failure Spectrum Fear of Failure Learning From Failure Getting Gritty: Building a Tolerance for Failure PART IV. RESOURCING NEW OPPORTUNITIES CHAPTER 12. BOOTSTRAPPING FOR RESOURCES What Is Bootstrapping? Bootstrapping Strategies Crowdfunding Versus Crowdsourcing Crowdfunding Startups and Entrepreneurships The Four Contexts for Crowdfunding The Advantages of Crowdfunding A Quick Guide to Successful Crowdfunding CHAPTER 13. FINANCING FOR STARTUPS What Is Equity Financing? The Basics Of Valuation Angel Investors Venture Capitalists (VCs) Due Diligence The Entrepreneur's Dilemma APPENDIX A. FINANCIAL STATEMENTS AND PROJECTIONS FOR STARTUPS Financial Projections for Startups Three Essential Financial Statements Linkages between the Three Financial Statements The Journey of Cash: The Cash Conversion Cycle Building Pro Forma Financial Statements Building Assumptions: Operating Policies and Other Key Assumptions CHAPTER 14. DEVELOPING NETWORKS The Power of Networks The Value of Networks Building Networks Virtual Networking Networking to Build the Founding Team CHAPTER 15. NAVIGATING LEGAL AND IP ISSUES Legal Considerations Types of Legal Structures Legal Mistakes Made by Startups Intellectual Property (IP) Global IP Theft Common IP Traps Hiring Employees CHAPTER 16. MARKETING AND PITCHING YOUR IDEA The Role of Marketing and Pitching in Entrepreneurship The Basic Principles of Marketing Entrepreneurial Marketing Marketing Through Social Media Marketing Yourself The Art of Pitching APPENDIX B. The Pitch Deck Overview of the Pitch Deck Pitch Deck Slides The Question and Answer Period Glossary Notes Name Index Subject Index