書籍詳細

書籍詳細




洋書

Aesthetic Clinic Marketing in the Digital Age

Lewis, Wendy

CRC Pr I LLC 2017/12
130 p. 26 cm   
装丁: Pap   
版表示など: pap.    装丁について
テキストの言語: ENG    出版国: GB
ISBN: 9781498726726
装丁違いISBN: 0815368003
KCN: 1022588025
紀伊國屋書店 選定タイトル
標準価格:¥8,611(本体 ¥7,829)   
Web販売価格あり    Web販売価格について

為替レートの変動や出版社の都合によって、価格が変動する場合がございます。

この商品は提携先の海外出版社在庫からの取り寄せとなります。品切れの場合、恐れ入りますがご了承下さい。

納期について
DDC: 646.72068
KDC: G61 整形・形成外科
ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

Table of Contents

Introduction: Insights on the New Aesthetic Patient Journey. Fundamentals of Clinic Marketing. The Marketing Mothership - Your Clinic Website. Web Marketing from Soup to Nuts. Your Online Reputation. The Secret Sauce of Content Marketing. Getting Social Media Savvy. F.I.T. - Facebook, Instagram & Twitter. Photo Sharing Platforms (It's All About Images). The Value of Video. LinkedIn - The Most Trusted Network. Final Thoughts. Appendix 1 Social media shorthand. Appendix 2 20 ways to bump your social media up a notch. References. Resources.