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<100ページで学ぶ名著>パンカジ・ゲマワット『距離は依然重要だ:グローバル拡張戦略の厳しい現実』(ハーバード・ビジネス・レビュー記事)

A Macat Analysis of Pankaj Ghemawat's Distance Still Matters : The Hard Reality of Global Expansion

(Macat Library)

Giudici, Alessandro   Rolbina, Marianna (CON)

Taylor & Francis 2018/05
96 p. 20 cm   
装丁: Pap   
版表示など: pap.    装丁について
テキストの言語: ENG    出版国: GB
ISBN: 9781912453009
装丁違いISBN: 1912453452
KCN: 1031110989
紀伊國屋書店 選定タイトル
標準価格:¥1,185(本体 ¥1,098)   
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納期について
DDC: 650
KDC: E232 国際・異文化経営
関連書リスト: SB2951 100ページで学ぶ名著
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Annotation

"Distance Still Matters" is an influential Harvard Business Review article, considered a seminal work in international business literature.

Full Description

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

Table of Contents

Ways in to the text Who was Pankaj Ghemawat? What does Distance Still Matters say? Why does Distance Still Matters matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited