書籍詳細

書籍詳細




洋書

eビジネス戦略(第4版)

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

4. Aufl.

(Classroom Companion : Business)

Jelassi, Tawfik   Martinez-López, Francisco J.

Springer 2020/08
840 p.   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: DE
ISBN: 9783030489496
KCN: 1039605143
紀伊國屋書店 選定タイトル
標準価格:¥15,144(本体 ¥13,768)   
Web販売価格あり    Web販売価格について

為替レートの変動や出版社の都合によって、価格が変動する場合がございます。

この商品は提携先の海外出版社在庫からの取り寄せとなります。品切れの場合、恐れ入りますがご了承下さい。

納期について
KDC: E235 経営情報
ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
Detailed information

Table of Contents

Introduction: Key Terminology and Evolution of E-business.- The E-business Strategy Framework: Overview of the E-business Strategy Framework.- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies.- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses.- Strategy Options in E-business Markets.- Creating and Sustaining a Competitive Advantage Over Time.- Exploiting Opportunities of New Market Spaces in E-business.- Creating and Capturing Value Through E-business Strategies.- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities.- Interaction With Suppliers: E-procurement.- Choosing the Appropriate E-business Strategy for Interacting With Users.- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce.- Strategies for Mobile Commerce.- Strategies for Social Commerce.- Unifying Channels to Reach Customers: Omni-Channel Strategies.- The Strategic Approach of the World's Bigges E-tailing.- Strategic Trends for E-business.- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation.- Case Studies: Digital Transformation at Axel Springer.- Dallara Automobil: Transforming a Racing Legend.- DBS Transformation (a): Becoming a World-Class Multinational Bank.- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up.- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya).- DBS Transformation (c): The World's Best Digital Bank.- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb.- Disruptive Change at Bossard With SmartFactoryLogistics.com?.- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions.- TURKCELL (A): How to Respond to Digital Disruption?.- TURKCELL (B): From a Telecom Network Operator.- Nestle: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.