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書籍詳細




洋書

ナッジ理論の実践:政策と市場における行動経済学の応用

Nudge Theory in Action : Behavioral Design in Policy and Markets

1st ed.

(Palgrave Advances in Behavioral Economics)

Abdukadirov, Sherzod (EDT)

Palgrave Macmillan 2016/10
351 p.   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: DE
ISBN: 9783319313184
KCN: 1024589854
紀伊國屋書店 選定タイトル
標準価格:¥5,145(本体 ¥4,678)   
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納期について
KDC: E111 経済理論
関連書リスト: NB4163
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Annotation

This book challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology.

Full Description

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology.
Detailed information

Table of Contents

Foreword; Tyler CowenIntroduction; Sherzod Abdukadirov1. Overview of Behavioral Economics and Policy; Mark White2. The Four Pillars of Behavioral Paternalism; Mario Rizzo3. Failing Better: What We Learn by Confronting Risk and Uncertainty; Adam Thierer4. Behavioral Nudges and Consumer Technology; Steve Wendel5. Private-Sector Nudging: The Good, the Bad, and the Uncertain; Jodi Beggs6. Who Should Nudge?; Sherzod Abdukadirov7. Weight Loss Nudges: Market Test or Government Guess?; Michael Marlow8. Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture; Adam Smith, Todd Zywicki9. One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations; Brian Mannix, Sofie Miller10. Nudges in Healthcare; Bob Graboyes, Jessica CargesConclusion: Behavioral Economics and Policy Interventions; Richard Williams