書籍詳細

書籍詳細




洋書

クラフト飲料とツーリズム(第2巻)環境・社会・マーケティングにとっての含意

Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications

Slocum, Susan L. (EDT)   Kline, Carol (EDT)   Cavaliere, Christina T. (EDT)

Palgrave Macmillan 2017/07
237 p.   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: DE
ISBN: 9783319571881
KCN: 1028210820
紀伊國屋書店 選定タイトル
標準価格:¥17,699(本体 ¥16,388)   
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納期について
KDC: E260 ホスピタリティ・ツーリズム
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Full Description

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
Detailed information

Table of Contents

Chapter 1: Introduction - Susan L. SlocumChapter 2: Brewing Green: Sustainability in the Craft Beer Movement - Ellis JonesChapter 3: Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes - David Graefe, Andrew Mowen, and Alan GraefeChapter 4: Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability - Michael J. LorrChapter 5: Representing Rurality: Cider Mills and Agritourism - Wynne Wright and Weston M. EatonChapter 6: Developing Social Capital in Craft Beer Tourism Markets - Susan L. SlocumChapter 7: New Jersey Craft Distilleries: Sense of place and sustainability - Christina T. Cavaliere and Donna AlbanoChapter 8: Drink Tourism: A Profile of the Intoxicated Traveler - Kynda Curtis, Ryan Bosworth, and Susan L. SlocumChapter 9: Craft Brewing Festivals - Zachary M. CookChapter 10: (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites - Colleen C. Hiner and Jessica BreenChapter 11: Brewing a Beer Industry in Asheville, North Carolina - Scott D. Hayward and David BattleChapter 12: An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry - Erol Sozen and Martin O'NeillChapter 13: Conclusion - Christina T. Cavaliere