書籍詳細

書籍詳細




洋書

CSRとデジタル・コミュニティ

Corporate Responsibility and Digital Communities : An International Perspective towards Sustainability

1st ed.

(Palgrave Studies in Governance, Leadership and Responsibility)

Grigore, Georgiana (EDT)   Stancu, Alin (EDT)   McQueen, David (EDT)

Palgrave Macmillan 2017/10
260 p.   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: DE
ISBN: 9783319634791
KCN: 1028674909
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標準価格:¥19,731(本体 ¥17,938)   
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納期について
KDC: E231 経営理論・経営戦略
関連書リスト: SB3059C 経営倫理2019
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Full Description

This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities.
Detailed information

Table of Contents

Introduction.- Part I Corporate Responsibility Activities and Social Media.- 1. #Sustainability on Twitter: loose ties and green-washing CSR(Ana Adi).- 2. Helping the world one 'like' at a time: The rise of the slacktivist(Freya Samuelson-Cramp and Elvira Bolat.- 3. CSR Communications on Twitter: An Exploration into Stakeholder Reactions(Francisca Farache, Isobel Tetchner and Jana Kollat).- 4.The Case of Thessaloniki's Branding: Constructing Social Networking and CSR in the Digital Era(Fragkoulis A. Papagiannis, Seng Kok and Zenon Michaelides).- Part II Corporate Responsibility and Online Communities.- 5. When corporate responsibility meets digital technology: A reflection on new discourses(Georgiana Grigore, Mike Molesworth and Francisca Farache).- 6. Complementarity and interconnection between CSR and crowdfunding: A case study in Greece (Loukas Spanos).- 7. The consequences of corporate irresponsibility. The Dakota Access Pipeline controversy and how local protest went online and global (David McQueen).- 8. Exploring sense of community within an online health care context (Tauheed Ramjaun).- Part III Corporate Responsibility in the Digital Economy: Global Challenges.- 9. The Role of CSR Communication in Master's Degree Curricula throughout Europe - Universities' Roles as Digital Communities in Preparing Students for Future Challenges(Isabell Koinig, Franzisca Weder, Sandra Diehl and Matthias Karmasin).- 10. Exploring Standards in Communicating Corporate Social Responsibility Online: A case study of a Malaysian University's Corporate Website (Nurul Ain Mohd Hasan).- 11. License to Kill: Examining Licensing Effect in the Context of Corporate Social Responsibility and Tax Reporting from the Consumers' Perspective (Anat Toder-Alon, Tali Teeni-Harari, Estery Giloz and Eya Rosenstreich).- 12.CSR, a myth or reality: The case of Pakistan (Samreen Ashraf.- Conclusion.