書籍詳細

書籍詳細




洋書

デジタルビジネスのリーダーシップ

Digital Business Leadership : Digital Transformation, Business Model Innovation, Agile Organization, Change Management

(Management for Professionals)

Kreutzer, Ralf T.   Neugebauer, Tim   Pattloch, Annette

Springer 2018/04
294 p.   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: DE
ISBN: 9783662565476
KCN: 1030673243
紀伊國屋書店 選定タイトル
標準価格:¥14,583(本体 ¥13,258)   
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納期について
KDC: E235 経営情報
関連書リスト: SB3079J
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Full Description

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world.
Detailed information

Table of Contents

1. Background and need to build a digital business 2. Eight Fields of Action for Building a Digital Business Leadership 2.1 Guidelines for the development of a vision for the digital age 2.2 Concepts for developing business model innovations 2.3 How to design a digital organization 2.4 From product to process - The relevance of services 2.5 Open Innovation - How to integrate customers into innovation processes 2.6 User Centering - What the Digital Customer Journey Provides 2.7 IT as an Enabler for the Digitization of Business Processes, Products and Services 2.8 Controlling a Digitized Organization 199 3. Change management - shaping change successfully 4. Best Practices for Building a Digital Business Leadership 5. The beginning is the most difficult of all - our prompt to action