書籍詳細

書籍詳細




洋書

竹村和久著/経済心理学の基礎:行動科学的・数学的アプローチ

Foundations of Economic Psychology : A Behavioral and Mathematical Approach

Takemura, Kazuhisa

Springer 2019/09
317 p. 24 cm   
装丁: Hrd    装丁について
テキストの言語: ENG    出版国: DE
ISBN: 9789811390487
KCN: 1036001082
紀伊國屋書店 選定タイトル
標準価格:¥17,157(本体 ¥15,598)   
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納期について
DDC: 658
KDC: E111 経済理論
関連書リスト: NB4565
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Annotation

With speculations about the future of modern economic psychology, referring to its connection with fields related to neuroscience, such as neuroeconomics, which have been developed in recent years.

Full Description

This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic behaviors and macroeconomic phenomena. However, the psychological methodology and knowledge of economic psychology have also been applied widely in such fields as economics, business administration, and engineering, and they are expected to become increasingly useful in the future-a trend suggested in several eminent scholars' studies. The book explains the numerous behavioral and mathematical models of economic psychology related to micro- and macroeconomic phenomena that have been proposed in the past, and introduces new models that are useful to explain human economic behaviors. It concludes with speculations about the future of modern economic psychology, referring to its connection with fields related to neuroscience, such as neuroeconomics, which have been developed in recent years. Readers require no advanced expertise; nonetheless, an introductory understanding of psychology, business administration, and economics, and a high- school-graduate level of mathematics are useful. To aid readers, each chapter includes a bibliography, which can be referred for more details related to economic psychology.

Table of Contents

Preface.- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework.- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice.- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility.- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory.- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment.- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation.- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness.- Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing.- Appendix.