電子書籍詳細

電子書籍詳細


洋書 kinoppy

経営学の基本

Management: The Basics

1

(The Basics)

Witzel, Morgen

Routledge 2004/08
出版国: GB
ISBN: 9780415320184
eISBN: 9781134361724
KNPID: EY00011860
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Full Description

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Table of Contents

1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager