電子書籍詳細

電子書籍詳細


洋書 kinoppy

スポーツ・ビジネス・マネジメント

Sports Business Management : Decision Making Around the Globe

1

Foster, George   O'Reilly, Norm   Dávila, Antonio

Routledge 2016/01
出版国: GB
ISBN: 9781138919532
eISBN: 9781317419297
KNPID: EY00058360

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Full Description

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.

This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

Table of Contents

Part I: Introduction to Sports Business Management  1. Decision Making: A Structured Approach  2. The World of Sports and Its Business Ecosystem  Part II: Stakeholders  3. Leagues  4. Clubs, Asset Valuation and Ownership  5. Clubs, General Managers and Coaches  6. Professional Athletes and Players Associations/Unions  7. Club Player Side Decision Making  8. Global Sporting Bodies, Federations and Associations  9. College Sports  10. Digital Sport Properties – eSports and Fantasy sport  11. Sporting Events, Mega-Events and Venues  Part III: Applications and Decisions  12. Sport Marketing  13. Sport Sponsorship  14. Athlete Sponsorship, Endorsement and Branding  15. Ticket Pricing and Venue-Related Revenue Streams  16. Gambling, Merchandising and Outside-of-Venue Revenue Streams  17. Building Sports Engagement: Participants, Fans and Changing Technologies  18. Negotiations and Bidding for the Olympic Games  19. New Technologies and the Sport Product  20. Sport Broadcasting: Content and Distribution Decisions  21. Sport Broadcasting (2): National and Regional Sport Networks  22. Crisis Management