電子書籍詳細

電子書籍詳細


洋書 kinoppy

向社会的行動の神経経済学

Neuroeconomics of Prosocial Behavior : The Compassionate Egoist

Declerck, Carolyn   Boone, Christophe

Academic Press 2015/08
186p.
出版国: US
ISBN: 9780128013038
eISBN: 9780128014417
KNPID: EY00065402
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Full Description

This summary of recent research in neuroeconomics aims to explain how and why a person can sometimes be generous, helpful, and cooperative, yet other times behave in a self-interested and/or exploitative manner. The book explains a dual process of analysis measuring immediate needs of the individual, relative to long term gains possible through prosocial behavior (e.g. synergy, accumulating profits, (in)direct reciprocity) with the output further mitigated by the motivation of the individual at that moment and any special circumstances of the environment. Ultimately it can be shown that prosocial behavior can be economically rational. Yet even when individuals are intrinsically motivated to act prosocially, they are also able to reverse this behavior when they sense it is no longer adaptive.

The book will further explore individual differences in prosocial behavior, the development of prosocial behavior, and how a personal neural signature forms that facilitates or hampers cooperation. The book includes game theory research, neuroimaging studies, and research in traditional cognitive psychology to better understand human decision-making re prosocial behavior. This will be of interest to cognitive, developmental, and social psychologists, as well as neuroscientists, and behavioral economists.

  • Explores: Individual differences in prosocial behavior, The development of prosocial behavior, How a personal neural signature forms that facilitates or hampers cooperation
  • Includes: Game theory research, Neuroimaging studies, Research in traditional cognitive psychology

Table of Contents

Chapter 1 - Two Routes to Cooperation Chapter 2 - The Neuroanatomy of Prosocial Decision Making: The Role of Valuation, Cognitive Control and Social Cognition Chapter 3 - Neurochemistry of Prosocial Decision Making: The Role of Dopamine, Serotonin, and Oxytocin Chapter 4 - Individual Differences in Prosocial Decision Making: Social Values as a Compass Chapter 5 - Beyond Parochialism: Cooperation Across the Globe