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電子書籍詳細


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メディア分析テクニック(第5版)

Media Analysis Techniques

Fifth Edition

Berger, Arthur A,

SAGE Publications, Inc 2013/10
264p.
出版国: US
ISBN: 9781452261355
eISBN: 9781483323497
KNPID: EY00111091

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Full Description

In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author’s own illustrations.

Table of Contents

Preface
Acknowledgments
Part I. Techniques of Interpretation
1. Semiotic Analysis
2. Marxist Analysis
3. Psychoanalytic Criticism
4. Sociological Analysis
Part II: Applications
5. Murderers on the Orient Express
6. Seven Points on the Game of Football (and Some Interesting Statistics)
7. The Maiden with the Snake: Interpretations of a Print Advertisement
8. All-News Radio and the American Bourgeoisie
9. Video Games: A New Art Form
10. Cell Phones, Social Media and the Problem of Identity
Epilogue: Shmoos and Analysis
Appendix: Simulations, Activities, Games, and Exercises
Glossary
References
Author Index
Subject Index
About the Author