電子書籍詳細

電子書籍詳細


洋書 kinoppy

マス・コミュニケーション入門(第6版)

Mass Communication : Living in a Media World

Sixth Edition

Hanson, Ralph E.

SAGE Publications, Inc 2016/10
488p.
出版国: US
ISBN: 9781506344461
eISBN: 9781506358574
KNPID: EY00112306

為替レートの変動や出版社の都合によって、価格が変動する場合がございます。

この商品はBookWeb Proでのお取り扱いができません。恐れ入りますがご了承下さい。

ファイルフォーマット:   
ファイルサイズ:
デバイス:

ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

Transform your students into smart, savvy consumers of the media.

 

Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. 

Table of Contents

Preface
Acknowledgments
About the Author
PART I: INTRODUCTION TO THE MEDIA
Chapter 1. Living in a Media World
Levels of Communication
Elements of Mass Communication
Evolution of the Media World
Understanding the Media World
Chapter Summary
Key Terms
Review Questions
Chapter 2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research
Effects of the Media in Our Lives
Theories of Media and Society
Chapter Summary
Key Terms
Review Questions
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States
Big Media: The Legacy Conglomerates
Big Media: The New Players
Media Economics and the Long Tail
Who Controls the Media?
Chapter Summary
Key Terms
Review Questions
PART II: PRINT MEDIA
Chapter 4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication
Buying and Selling Books
Books and Culture
The Future of Books
Chapter Summary
Key Terms
Review Questions
Chapter 5. Magazines: The Power of Words and Images
The Development of a National Culture
The Magazine Business
Magazines and Modern Society
The Future of Magazines
Chapter Summary
Key Terms
Review Questions
Chapter 6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press
The News Business
News, Politics, and Society
The Future of News
Chapter Summary
Key Terms
Review Questions
PART III: ELECTRONIC MEDIA
Chapter 7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission
Music, Youth Culture, and Society
From Singles to Digital Downloads: Making Money in the Recording Industry
The Future of Sound
Chapter Summary
Key Terms
Review Questions
Chapter 8. Movies: Mass Producing Entertainment
The Development of Movies
The Movie Business
Movies and Society
The Future of Movies
Chapter Summary
Key Terms
Review Questions
Chapter 9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite
From Broadcasting to Narrowcasting: The Changing Business of Television
Television and Society
The Future of Television
Chapter Summary
Key Terms
Review Questions
Chapter 10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet
What Are Online/Mobile Media?
Social Media: Sharing Our Lives Online
Video Games as Mass Communication
The Internet and Society
Chapter Summary
Key Terms
Review Questions
PART IV: STRATEGIC COMMUNICATION
Chapter 11. Advertising: Selling a Message
The Development of the Advertising Industry
The Advertising Business
Advertising in Contemporary Culture
The Future of Advertising
Chapter Summary
Key Terms
Review Questions
Chapter 12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism
The Business of Public Relations
Public Relations and Society
Chapter Summary
Key Terms
Review Questions
PART V: REGULATION AND CONTROL OF THE MEDIA
Chapter 13. Media Law: Free Speech and Fairness
The Development of a Free Press
Protection of Individuals
Controlling the Press
Regulation of the Media Industry
Chapter Summary
Key Terms
Review Questions
Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making
Ethics and News
Ethics and Persuasive Communication
Attacks on Women Through Online Media
Chapter Summary
Key Terms
Review Questions
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World
Going Global: Media Standards Around the World
Chapter Summary
Key Terms
Review Questions
Notes
Glossary
Index