Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices?Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
Table of Contents
Chapter 1: An Introduction to Behavioral Economics and Public HealthChristina A. Roberto and Ichiro KawachiChapter 2: Intertemporal Choices for HealthJustin S. White and William H. DowChapter 3: Maintenance of Healthy Behaviors: Forming and Changing HabitsDennis Rünger and Wendy WoodChapter 4: Emotions and Health Decision-Making: Extending the Appraisal Tendency Framework to Improve Health and Health CareRebecca Ferrer, William Klein, Jennifer Lerner, Valerie Reyna, and Dacher KeltnerChapter 5: Social Norms, Beliefs, and HealthBrent McFerranChapter 6: Communicating for action: the importance of memorability and actionabilityJason Riis and Rebecca K. RatnerChapter 7:Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior ChangeZoë Chance, Ravi Dhar, Michelle Hatzis, and Kim HuskeyChapter 8: Incentivizing Health BehaviorsKristina Lewis and Jason BlockChapter 9: Slim By Design: Moving from Can't to CANBrian WansinkChapter 10: Applying Behavioural Economics in a Health Policy Context: Dispatches from the front linesMichael Sanders and Michael HallsworthChapter 11: From Choice Architecture to Policy Infrastructure: Multi-Level Theory and the Political Economy of Health BehaviorsFrederick J. Zimmerman