電子書籍詳細

電子書籍詳細


洋書 kinoppy

持続可能な高級ブランド

Sustainable Luxury Brands : Evidence from Research and Implications for Managers . 1st ed. 2017

(Palgrave Advances in Luxury)

Amatulli, Cesare   De Angelis, Matteo   Costabile, Michele

Palgrave Macmillan 2017/01
XV, 244 p. 4 illus.
出版国: GB
ISBN: 9781137601582
eISBN: 9781137601599
KNPID: EY00149178
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Full Description

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. 

Table of Contents

Introduction: Sustainability in Luxury Branding.- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes.- Chapter 2 Luxury, Sustainability and “Made in”.- Chapter 3 Luxury Consumption and Sustainability.- Chapter 4 Sustainability across Industries.- Chapter 5 Insights from Key Topics in Sustainable Luxury Research.- Conclusions.