電子書籍詳細

電子書籍詳細


洋書 kinoppy

ナッジ理論の実践:政策と市場における行動経済学の応用

Nudge Theory in Action : Behavioral Design in Policy and Markets . 1st ed. 2016

(Palgrave Advances in Behavioral Economics)

Abdukadirov, Sherzod (EDT)

Palgrave Macmillan 2016/09
XIX, 351 p. 4 illus., 1 illus. in color.
出版国: CH
ISBN: 9783319313184
eISBN: 9783319313191
KNPID: EY00150067
販売価格 : BookWeb Pro特別価格

価格はログインすると表示されます。
為替レートの変動や出版社の都合によって、価格が変動する場合がございます。
ファイルフォーマット:   
ファイルサイズ:
デバイス:

ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

Table of Contents

Foreword; Tyler Cowen
Introduction; Sherzod Abdukadirov
1. Overview of Behavioral Economics and Policy; Mark White
2. The Four Pillars of Behavioral Paternalism; Mario Rizzo
3. Failing Better: What We Learn by Confronting Risk and Uncertainty; Adam Thierer
4. Behavioral Nudges and Consumer Technology; Steve Wendel
5. Private-Sector Nudging: The Good, the Bad, and the Uncertain; Jodi Beggs
6. Who Should Nudge?; Sherzod Abdukadirov
7. Weight Loss Nudges: Market Test or Government Guess?; Michael Marlow
8. Nudging in an Evolving Marketplace: How Markets Improve Their Own Choice Architecture; Adam Smith, Todd Zywicki
9. One Standard to Rule Them All: The Disparate Impact of Energy Efficiency Regulations; Brian Mannix, Sofie Miller
10. Nudges in Healthcare; Bob Graboyes, Jessica Carges
Conclusion: Behavioral Economics and Policy Interventions; Richard Williams