電子書籍詳細

電子書籍詳細


洋書 kinoppy

テクノロジー起業

Technological Entrepreneurship : Technology-Driven vs Market-Driven Innovation . 1st ed. 2017

Chaston, Ian

Palgrave Macmillan 2017/01
XIII, 299 p. 10 illus.
出版国: CH
ISBN: 9783319458496
eISBN: 9783319458502
KNPID: EY00152031
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Full Description

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare. 

Table of Contents

Chapter 1 Entrepreneurship.- Chapter 2 Technological Entrepreneurs.- Chapter 3 Leadership and Structure.- Chapter 4 Opportunity Emergence and Evolution.- Chapter 5 Macro-environment.- Chapter 6 Competence.- Chapter 7 Strategising.- Chapter 8 Managing Process.- Chapter 9 New Knowledge Acquisition.- Chapter 10 The Service Sector.- Chapter 11 Healthcare.- Chapter 12 Emerging Futures.