Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants.
This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners.
The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending.
New to the 2016 Edition
- The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations.
- The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election.
- Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.
Table of Contents
Chapter 1. The Election of 2016 Dennis W. Johnson
Part One: The Primaries
Chapter 2. The Democratic Primaries Lilly J. Goren
Chapter 3. The Republican Primaries Wayne P. Steger
Chapter 4. Trump’s Appeal Mark S. Mellman
Part Two: Money and Communication
Chapter 5. Presidential Candidate Fundraising: An Exception to the Rule? Anthony Corrado and Tassin Braverman
Chapter 6. The Digital Battle Suzanne Zurn
Chapter 7. Political Advertising in the 2016 Presidential Election Peter Fenn
Chapter 8. #Campaigns2016: Hashtagged Phrases and the Clinton-Trump Message War Michael Cornfield and Michael D. Cohen
Chapter 9. The Trump Effect on the Press, the Presidency, Rhetoric, and Democracy Major Garrett
Part Three: The General Election
Chapter 10. Outside Voices: Super PACs, Parties, and Other Non-Candidate Actors Stephen K. Medvic
Chapter 11. Republican Strategy and Tactics During the General Election Katie Packer
Chapter 12. Democratic Strategy and Tactics During the General Election Maria Cardona
Chapter 13. The Defining Fault Lines in One of the Darkest Campaigns in Political History Matthew Dallek
Appendix A. Timeline
Appendix B. Presidential and Vice-Presidential Candidates
Appendix C. Campaign Operatives and Consultants
Appendix D. Primary and Caucus Results
Appendix E. General Election Results
Appendix F. Exit Polls
Appendix G. Campaign Spending by Candidates, Parties, and Major Super PACs