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電子書籍詳細


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クラフト飲料とツーリズム(第2巻)環境・社会・マーケティングにとっての含意

Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications . 1st ed. 2018

Slocum, Susan L. (EDT)   Kline, Carol (EDT)   Cavaliere, Christina T. (EDT)

Palgrave Macmillan 2017/07
XVI, 228 p. 10 illus., 5 illus. in color.
出版国: CH
ISBN: 9783319571881
eISBN: 9783319571898
KNPID: EY00204235
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Full Description

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 


Table of Contents

Chapter 1: Introduction - Susan L. Slocum

Chapter 2: Brewing Green: Sustainability in the Craft Beer Movement - Ellis Jones
Chapter 3: Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes - David Graefe, Andrew Mowen, and Alan Graefe
Chapter 4: Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability - Michael J. Lorr
Chapter 5: Representing Rurality: Cider Mills and Agritourism - Wynne Wright and Weston M. Eaton
Chapter 6: Developing Social Capital in Craft Beer Tourism Markets - Susan L. Slocum
Chapter 7: New Jersey Craft Distilleries: Sense of place and sustainability - Christina T. Cavaliere and Donna Albano
Chapter 8: Drink Tourism: A Profile of the Intoxicated Traveler - Kynda Curtis, Ryan Bosworth, and Susan L. Slocum
Chapter 9: Craft Brewing Festivals - Zachary M. Cook
Chapter 10: (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites - Colleen C. Hiner and Jessica Breen
Chapter 11: Brewing a Beer Industry in Asheville, North Carolina - Scott D. Hayward and David Battle
Chapter 12: An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry - Erol Sozen and Martin O’Neill
Chapter 13: Conclusion - Christina T. Cavaliere