電子書籍詳細

電子書籍詳細


洋書 kinoppy

Managing Organizational Crisis and Brand Trauma . 1st ed. 2018

Tafoya, Dennis W.

Palgrave Macmillan 2017/08
XV, 256 p. 12 illus., 3 illus. in color.
出版国: CH
ISBN: 9783319607252
eISBN: 9783319607269
KNPID: EY00208813
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Full Description

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. 

Table of Contents


Chapter One    Organizational Health: The Capacity to Manage Events (and their Downsides) requires an Organizations Steeped in Competent and Capable Individuals

Chapter Two:  Trauma in Organizations:  Triggering Organizational Trauma and the Trauma Model

Chapter Three:   Brand Trauma

Chapter Four:  When Trauma isn't a given (When an event that should produce trauma, doesn't)

Chapter Five:  Measuring brand trauma

Chapter Six:  Introducing, Re-establishing and Maintaining Order

Chapter Seven:  Trauma Never goes away; It Still has to be Managed

Chapter 8:   Conclusions -- Whether for legal or illegal reasons:  Examine results in terms of your Purpose, Performance, and Progress