電子書籍詳細

電子書籍詳細


洋書 kinoppy

Stataを用いた市場調査

Market Research : The Process, Data, and Methods Using Stata . 1st ed. 2018

(Springer Texts in Business and Economics)

Mooi, Erik   Sarstedt, Marko   Mooi-Reci, Irma

Springer 2017/11
XX, 416 p. 212 illus., 50 illus. in color.
出版国: SG
ISBN: 9789811052170
eISBN: 9789811052187
KNPID: EY00218208
販売価格 : BookWeb Pro特別価格

価格はログインすると表示されます。
為替レートの変動や出版社の都合によって、価格が変動する場合がございます。
ファイルフォーマット:   
ファイルサイズ:
デバイス:

ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Table of Contents

Chapter 1: Introduction.- Chapter 2: The Market Research Process.- Chapter 3: Data.- Chapter 4: Getting Data.- Chapter 5: Descriptive Statistics.- Chapter 6: Hypothesis Testing.- Chapter 7: Regression Analysis.- Chapter 8: Factor Analysis.- Chapter 9: Cluster Analysis.- Chapter 10: Communicating the Results.