電子書籍詳細

電子書籍詳細


洋書 kinoppy

デジタル・ビジネスの価値評価

Value in a Digital World : How to assess business models and measure value in a digital world . 1st ed. 2017

López Lubián, Francisco J.   Esteves, José

Palgrave Macmillan 2017/11
XXII, 168 p. 15 illus.
出版国: CH
ISBN: 9783319517490
eISBN: 9783319517506
KNPID: EY00218646
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Full Description

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.

Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?

In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists?

And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions?

Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data.

Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.  

 

Table of Contents

Introduction

Chapter 1: The new digital economy

Chapter 2: Economic Value and Digital Business

Chapter 3: Escaping the hype: Dealing with subjectivity

Chapter 4: Weighing the air: Valuing digital intangibles

Chapter 5: Web Business Models and EV

Chapter 6: Managing to delivering value in a digital world

Chapter 7: Summary and Conclusions