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メディア経営・経済ハンドブック(第2版)

Handbook of Media Management and Economics

2 NED

(Media Management and Economics Series)

Albarran, Alan (EDT)   Mierzejewska, Bozena (EDT)   Jung, Jaemin (EDT)

Routledge 2018/04
出版国: GB
ISBN: 9781138729315
eISBN: 9781351747523
KNPID: EY00236155
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Full Description

Winner of the 2019 Robert Picard Book Award

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Table of Contents

Dedication Page

List of Contributors

Editorial Review Board

Table of Contents

Foreword

Paulo Faustino

Preface

PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW

1 Media Management and Economics Research: A Historical Review

Alan B. Albarran

2 Evolving Research and Theories in Media Management Research

Bozena Mierzejewska

3 Evolving Research and Theories in Media Economics Research

Brendan M. Cunningham

4 Media Management and Economics Research in Europe

Juan Pablo Artero & Alfonso Sánchez-Tabernero

5 Media Management and Economics Research in Asia

Jaemin Jung & Youngju Kim

6 Media Management and Economics Research in Latin America

Maria Elena Gutiérrez-Rentería

PART II: FUNDAMENTAL ISSUES IN MME RESEARCH

7 Human Resource Management in the Media

Joyce Costello & John Oliver

8 Strategic Management

Nabyla Daidj

9 Financial Management

Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu

10 Advertising in Media Management and Economics

Louisa Ha

11 Marketing and Branding

Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs

12 Media Policy

Krishna Jayakar

13 Mergers and Acquisitions and their Performance

Hans van Kranenburg & Gerritt Ziggers

14 Content/Program Distribution

Douglas Ferguson

PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH

15 Media Innovation

Richard Gershon

16 Media Entrepreneurship

Min Hang

17 Social Media: State of the Art and Research Agenda

Andreas Kaplan & Grzegorz Mazurek

18 Mobile Media

Sangwon Lee

19 Multiplatform: A Distribution Perspective

Xiaoqun Zhang & Alan B. Albarran

20 Multiplatform: A Consumption Perspective

Sylvia M. Chan-Olmsted & Min Xiao

21 Media Globalization

Xiaoqun Zhang

22 Changes in Journalism in the Digital Age: The Evolution of News

Angela Powers & Jinyang Zhao

PART IV: ANALYTICAL TOOLS IN MME RESEARCH

23 Methodological Approaches in Media Management and Economics

Michel Dupagne

24 Audience Measurement and Analysis

Su Jung Kim

25 The Transformation of Advertising Agencies in a Digital World

Jürg Kaufmann Argueta & Francisco J. Pérez-Latre

26 Big Data and Media Management

Philip M. Napoli & Axel Roepnack

PART V: FUTURE DIRECTIONS IN MME RESEARCH

27 Media Management Research in the 21st Century

Ulrike Rohn

28 Future directions for Media Economics Research

Brendan M. Cunningham

Afterword

The Editors