電子書籍詳細

電子書籍詳細


洋書 kinoppy

戦略設計プロセス(第2版)

The Strategy Planning Process : Analyses, Options, Projects . 2nd ed. 2018

2

Grünig, Rudolf   Kühn, Richard   Montani, Maude (TRN)

Springer 2018/04
XX, 265 p. 120 illus.
出版国: DE
ISBN: 9783662562208
eISBN: 9783662562215
KNPID: EY00240301
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Full Description

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

Table of Contents

Idea of Strategic Planning.- Strategic Documents and the Strategy Planning.- Initializing Strategic Planning.- Strategic Analysis at the Corporate Level.- Developing the Corporate Strategy.- Strategic Analysis at the Business Level.- Developing the Business Strategies.- Finalizing Strategic Planning.