電子書籍詳細

電子書籍詳細


洋書 kinoppy

デジタルビジネスのリーダーシップ

Digital Business Leadership : Digital Transformation, Business Model Innovation, Agile Organization, Change Management . 1st ed. 2018

(Management for Professionals)

Kreutzer, Ralf T.   Neugebauer, Tim   Pattloch, Annette

Springer 2018/04
XII, 263 p. 199 illus., 197 illus. in color.
出版国: DE
ISBN: 9783662565476
eISBN: 9783662565483
KNPID: EY00241893
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Full Description

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

 

  

Table of Contents

1. Background and need to build a digital business

   
2. Eight Fields of Action for Building a Digital Business Leadership

2.1 Guidelines for the development of a vision for the digital age
2.2 Concepts for developing business model innovations
2.3 How to design a digital organization
2.4 From product to process - The relevance of services
2.5 Open Innovation - How to integrate customers into innovation processes
2.6 User Centering - What the Digital Customer Journey Provides
2.7 IT as an Enabler for the Digitization of Business Processes, Products and Services
2.8 Controlling a Digitized Organization 199
3. Change management - shaping change successfully
4. Best Practices for Building a Digital Business Leadership
5. The beginning is the most difficult of all - our prompt to action