電子書籍詳細

電子書籍詳細


洋書 kinoppy

<100ページで学ぶ名著>パンカジ・ゲマワット『距離は依然重要だ:グローバル拡張戦略の厳しい現実』(ハーバード・ビジネス・レビュー記事)

Pankaj Ghemawat's Distance Still Matters : The Hard Reality of Global Expansion

1

(The Macat Library)

Giudici, Alessandro   Rolbina, Marianna

Macat Library 2018/05
出版国: GB
ISBN: 9781912453009
eISBN: 9780429818981
KNPID: EY00243741
販売価格 : BookWeb Pro特別価格

価格はログインすると表示されます。
為替レートの変動や出版社の都合によって、価格が変動する場合がございます。
ファイルフォーマット:   
ファイルサイズ:
デバイス:

ご購入を希望される方は、
下のリンクをクリックしてください。

Full Description

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

Table of Contents

Ways in to the Text 

Who is Pankaj Ghemawat? 

What does Distance Still Matters Say? 

Why does Distance Still Matters Matter? 

Section 1: Influences 

Module 1: The Author and the Historical Context 

Module 2: Academic Context 

Module 3: The Problem 

Module 4: The Author's Contribution 

Section 2: Ideas 

Module 5: Main Ideas 

Module 6: Secondary Ideas 

Module 7: Achievement 

Module 8: Place in the Author's Work 

Section 3: Impact 

Module 9: The First Responses  

Module 10: The Evolving Debate  

Module 11: Impact and Influence Today 

Module 12: Where Next?  

Glossary of Terms 

People Mentioned in the Text 

Works Cited